Did you know that more than 740,000 children and youth are treated in hospital emergency departments as a result of violence each year? That’s more than 84 every hour, according to the CDC. Child abuse is happening all the time, as children are too afraid to tell anyone that it is happening to them.
An organization in Spain called the Aid to Children and Adolescents at Risk Foundation, or ANAR, has come up with an innovative new way to get their phone number and message of help across to children. They have created a street poster that displays a different message for adults and children who stand in front of it.
At the average adult height this is what the person sees
A picture of a young boy’s clean face with the message:
Sometimes, child abuse is only visible to the child suffering it.
However, standing at a lower, average 10 year old’s height, this is what the child sees
A picture of the same boy, but with a bruise on his face on bloody lip. The message visible to children is:
If somebody hurts you, phone us and we’ll help you. 116 111
This is a new way to speak to children about getting help, even if their aggressor is standing with them. The adult won’t see the message the child is seeing as they are assumed to be at different height levels.
The response to this new poster has been mainly positive, with the YouTube video about the scheme receiving over 7 million views in less than a month. ANAR states
Anar Foundation has very limited resources to raise awareness of their phone number to help child and Adolescents at risk. Thanks to the publicity on media and all comments on social networks the campaign has achieved its main objective: Raise awareness of the Foundation and their helpline.
What do you think of their campaign? Leave us a comment.