American Girl Truly Me Campaign #TrulyMe

You know how much we love American Girl, right? Well, let me clarify…how much my 10 year old daughter loves American Girl! Well, we are super excited to be participating in their Truly Me Campaign that starts today.

With the #TrulyMe campaign, American Girl is inviting moms to help empower girls to express themselves and embrace what’s great about being uniquely you by sharing a photo of their girls with us on social media using our #TrulyMe hashtag.

The American Girl #TrulyMe campaign is kicking off today with our very own Junior Gizmo gal – Savannah! She is super excited to be featured on the American Girl social communities and on their website today as she help encourage other girls to express what makes them unique!

American Girl

We’d love for you to help us spread the word, sharing your photo using the #TrulyMe hashtag on social media! Or you can submit your photo to the American Girl Fan Gallery!

This campaign is designed around the American Girl Truly Me dolls! Sure, we all know that there is a special American Girl of the Year each year and there are fantastic historical American Girl dolls introduced to the collection from time to time, but did you know that there is a line of AG dolls that girls can choose from that can resemble them? Sure, one of the recent historical girl dolls (Caroline) resembled my daughter but most girls aren’t so lucky. Most girls wish for a doll that looks like them and this is their chance!

The Truly Me line allows girls to choose their doll from 40 different combinations of eye color, hair color and style, and skin color. Plus, each Truly Me doll will now come with exclusive play-based content directly in the doll box (48+ ideas for girls to do with their dolls) as well as a new, free digital play experience online that will accessible to all girls on all devices.

Our Junior Gizmo gal received a Truly Me doll that she picked out and she couldn’t wait to show it to you in today’s Baby Gizmo video!

Don’t forget to share your photo using the #TrulyMe hashtag of your daughter and what makes her unique! We’d love to see it!

Disclosure: This post was created in partnership with American Girl but all opinions expressed are my own.


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Baby Gizmo founder Hollie Schultz is the proud mom of three adorable kids. This certified CPS (Child Passenger Safety) Tech and baby gear expert is the host of the Baby Gizmo video reviews giving moms the inside look at baby products before they purchase them. Hollie is also the co-author of The Baby Gizmo Buying Guide. A former resident of Los Angeles, she and her family now live in North Carolina where she is having a blast designing and decorating her new home.

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