Many of us can remember setting up a summer lemonade stand as kids. It was our first business—our first real chance to earn some money, practice making change, learn about customer service, and manage supply and demand. It’s amazing what kind of life lessons you can get through play, huh? Anyway, what we didn’t get at our lemonade stands was our first experience with the criminal justice system.
Unfortunately, the same can’t be said for today’s kids. I’m sure we’ve all come across the stories of kids getting warned, shut down, or even ticketed for running lemonade stands: Colorado Springs, CO; London, England; Overton, TX; and Montgomery County, MD are just some examples from the past few years. Enter Country Time Lemonade and their Legal Ade team.
Yes, you are hearing that correctly, folks. Country Time Lemonade (owned by Kraft Foods) will reimburse kids—technically their adults—whose lemonade stands have incurred fines in 2017 or 2018, or who have paid lemonade stand permitting fees in 2018, up to $300. No, this is not a parody video or a comedy sketch. You can get the official details at the Legal Ade website.
Y’all, what are we coming to? Those of us hitting up a lemonade stand know that we’re taking a chance on a kid who can’t count change yet shorting us a nickel, or on a short pour, or on the quality of our lemonade (anyone else ever had lemon juice in water?). And we cannot guarantee the employees have washed their hands (try not to think about it). So authorities, I really don’t need you to protect me by regulating the kids. And for the businesses who complain that the kids selling lemonade for fifty cents a cup are stealing business from them: You are kidding yourselves if you think I was planning to come buy a cup of your delicious shaken lemonade (you know, the kind they sell at fairs and carnivals, and sometimes parks if you’re lucky) and decided to stop and give my business to a kid selling a powdered lemonade mix instead. Either both places will get my dollars, or professionals, I wasn’t on my way to buy anything from you anyway, so calm down.
When we support lemonade stands, we’re supporting so much more than just the kids’ fundraising. We’re supporting initiative, entrepreneurial spirit, maybe kids working together, definitely communities getting out and interacting and supporting their members. Why on earth would we discourage that? So marketing gimmick or not, thanks to Country Time for making it easier on the lemonade stand operators of the world!