Disney Offering Refunds for Baby Einstein DVD

Disney is offering refunds for Baby Einstein DVDs purchased in the last 5 years (June 5, 2005-September 4, 2009).  Here is an email that I was forwarded from the Director of the CCFD (Campaign for a Commercial Free Childhood).  If  you are like the woman that forwarded this email to me who said “BOO to that lady who made them and and won some award for it!” – pay attention to the end of this email because it will tell you how to return your DVDs.  It explains everything you need to know! 


Reclaiming Childhood from Corporate Marketers
We’ve got great news.  CCFC’s ongoing campaign to stop the false and deceptive marketing of baby videos has had a stunning success.  We’ve persuaded the Walt Disney Company to offer a full refund to anyone who purchased a Baby Einstein DVD in the last five years.  The refund is only available for a limited time, so please help us spread the word now!

Our 2006 Federal Trade Commission complaint forced Disney to stop claiming that Baby Einstein videos were educational for infants, but the company made no move to compensate parents who purchased them.   

We thought parents deserved better.  So, with help from CCFC members like you, we kept the pressure on until Disney agreed to reimburse Baby Einstein customers. 

The refund offer is a wonderful victory for families and anyone who cares about children.  Recent research shows that screen time is not educational for babies. Now parents who purchased Baby Einstein DVDs, mistakenly believing the videos would make their babies smarter, can recoup their money.

You can help by spreading the word. Letting friends and family members know about the refund will help parents get their money back – it’s also the perfect way to start a conversation about babies, marketing, and screen media. After all, a screen-free babyhood is a critical component of a commercial-free childhood.

What you can do:

1. If you’ve purchased a Baby Einstein DVD in the past five years, click here to learn how to get your refund.
2. Share this email and our fact sheet on baby videos with any parents that you know.
3. Pass on news about the refund and our success on relevant blogs, parent listservs, and social networking sites such as Twitter and Facebook.

Thanks for all you do,

Susan Linn

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Baby Gizmo founder Hollie Schultz is the proud mom of three adorable kids. This certified CPS (Child Passenger Safety) Tech and baby gear expert is the host of the Baby Gizmo video reviews giving moms the inside look at baby products before they purchase them. Hollie is also the co-author of The Baby Gizmo Buying Guide. A former resident of Los Angeles, she and her family now live in North Carolina where she is having a blast designing and decorating her new home.

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