Gymboree launches, Shade, a new womens’ clothing and maternity line

If you’re already a fan of the clothing retailer, Gymboree, for your kids…then you are going to love the new line of basics and ready-to-wear maternity wear for yourself. Created by a Gymboree employee that was on the search for quality, yet budget-friendly basics at an affordable price, she created Shade over seven years ago. Now a part of the Gymboree family, Shade is just what you’ve been searching for to match your busy and active lifestyle without looking like you’re headed to the gym 24-7 in yoga pants or schlepping to the park in sweats and a sweatshirt. Available in sizes XS-XL and pant sizes 2-14, the collection is a great way to get quality basics like long sleeve tees, cardigan sweaters and cargo pants for the fall season without spending a fortune.

If you’re expecting, don’t skip over the maternity line! The tees, leggings and empire-waisted dresses are sure to become a classic staple in your wardrobe for the coming season and you can’t beat the prices, coming in at $20-$40. To view the entire collection visit,

Here’s a look at my top picks for the fall season from the new Shade collection…!

For cold fall nights or rainy days…Anorak, $74.95.

For work or play this dress will look great paired with heels or boots…Pintuck Henley Dress, $49.50.

Get ready to get cozy…! Chunky Open Cardigan, $54.50.

The must-have accessory of the moment…just pick your favorite color! Infinity Loop Scarf, $24.50.

Go for a classic fall pattern with a pretty plaid dress. Plaid Cowl Neck Dress, $64.50.


A staple for every mom’s wardrobe…the Classic Cardigan, $39.50.

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Christine Fox is Everyday Mama to two and a San Diego-based freelance writer and PR pro. She loves everything that has to do with shopping, baby gear and being the talk of the playgroup when she finds the perfect shirt and diaper bag. Her philosophy is simple: that being a mom does not mean that you should sacrifice style. You can be a mom and stylish! When she's not shopping or writing about shopping and baby gear, she can be found playing with her two kids at the park. For more mom finds, you can follow her on Twitter @EverydayMama and visit her own daily blog at

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