JJ Cole is Adding the Broadway Stroller to their Collection

JJ Cole, most well known for their diaper bags and BundleMes, is entering the stroller and car seat market.┬á That’s right – JJ Cole is debuting┬átwo new strollers and an infant car seat later this year.

Let’s start with the biggest news – the new luxury stroller!┬á The first stroller┬áfrom JJ Cole┬áwill be called the Broadway.┬á┬áIt’s a luxury stroller that has a fabulous reversible seat (that you┬ádon’t remove but spin with the handle!) that┬áwill also┬átransform from bassinet to toddler seat.┬á The Broadway will come as a standard black stroller and you will buy the canopy in your choice of fabulous colors separately.┬á┬áThe color swap canopy kits will be available in pink, silver, blue, red and purple.┬áIt will sport an adjustable handle,┬álarge basket and compact fold.┬áThe Broadway will also come with a universal car seat adapter for a JJ Cole Newport, The First Years Via I470, Graco Snugride 35, Graco Infant Safeseat, Chicco Keyfit, and the Chicco Keyfit 30.

If you are a stroller fanatic, you will notice that it is eerily close to the First Years Wave┬áStroller.┬á Yep, it’s pretty much┬áidentical expect the Broadway comes with a bigger selection of colors (canopy colors, that is!).┬á Both The First Years and JJ Cole are under the same parent company – Tomy.

The The JJ Cole Broadway will retail for $450 and be available the first week of December 2011.


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Baby Gizmo founder Hollie Schultz is the proud mom of three adorable kids. This certified CPS (Child Passenger Safety) Tech and baby gear expert is the host of the Baby Gizmo video reviews giving moms the inside look at baby products before they purchase them. Hollie is also the co-author of The Baby Gizmo Buying Guide. A former resident of Los Angeles, she and her family now live in North Carolina where she is having a blast designing and decorating her new home.

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i would love to see a video review on this stroller. It has everything we are looking for but i cant find any in stores only online. i love your honest reviews!!!


I’m curious about the use of the bundleme with the new jjcole car seat…Have we seen the manual to see what it says? Now we know that most car seats state no aftermarket products (for obvious reasons) so I wanted to know what jjcoles car seat states