JJ Cole is Adding the Broadway Stroller to their Collection

JJ Cole, most well known for their diaper bags and BundleMes, is entering the stroller and car seat market.  That’s right – JJ Cole is debuting two new strollers and an infant car seat later this year.

Let’s start with the biggest news – the new luxury stroller!  The first stroller from JJ Cole will be called the Broadway.  It’s a luxury stroller that has a fabulous reversible seat (that you don’t remove but spin with the handle!) that will also transform from bassinet to toddler seat.  The Broadway will come as a standard black stroller and you will buy the canopy in your choice of fabulous colors separately.  The color swap canopy kits will be available in pink, silver, blue, red and purple. It will sport an adjustable handle, large basket and compact fold. The Broadway will also come with a universal car seat adapter for a JJ Cole Newport, The First Years Via I470, Graco Snugride 35, Graco Infant Safeseat, Chicco Keyfit, and the Chicco Keyfit 30.

If you are a stroller fanatic, you will notice that it is eerily close to the First Years Wave Stroller.  Yep, it’s pretty much identical expect the Broadway comes with a bigger selection of colors (canopy colors, that is!).  Both The First Years and JJ Cole are under the same parent company – Tomy.

The The JJ Cole Broadway will retail for $450 and be available the first week of December 2011.