Maclaren Further Expands Its Reach As A Leading Parenting Brand
Maclaren, a leading consumer lifestyle company known for its premium buggies and baby products, announced today that they have acquired the juvenile modern furniture company, NettoCollection. The acquisition initiates Maclaren’s entry into the nursery furniture category, and follows on the heels of the successful retail introductions of the Grand Tour travel system, Beginning personal care for mothers, and seasonal fashion buggy liner program.
“We are very pleased to be acquiring such a visionary company like Netto,” said Dan Pennacchio, President of Maclaren USA, Inc. “Like Maclaren, the Netto brand is synonymous with the highest level of quality, style, and innovation, which makes this acquisition a great fit for our company. Maclaren looks forward to leveraging our strength and history of success to further expand the Netto product line, to globalize Netto’s distribution and to expand the Netto brand into related nursery product categories. Our dedication to fulfilling the needs of the parenting lifestyle market is our focus as a company. The acquisition of a leading nursery company accelerates our time to market and helps us fulfill our consumers’ needs.”
“Being an iconoclast and innovator is a great way to begin, but becoming part of a company with international respect and stature is a great way to grow from small to big. Maclaren is the perfect global brand to help the Netto brand achieve this,” said David Netto, founder of Netto.
David Netto will continue his involvement with this innovative brand and will collaborate with Maclaren to design and develop future collections and other juvenile products.
We are very excited to see what these two great companies do together. With such great products from Maclaren and Netto’s amazing modern furniture, we expect great things!