My First Car by Viktor & Rolf for Bugaboo

Bugaboo recently unveiled the newest collaboration with a hot designer. The My First Car by Viktor & Rolf for Bugaboo (Cameleon 3) will be available at select posh retailers such as Neimen Marcus and Bloomingdales for a limited time starting in September for $1,600.00.

The (My First Car) Viktor & Rolf for Bugaboo stroller comes in a mono-colour anodised grey chassis, with grey, classic sports car-style fabric, a leather-look canopy with a matching leather-look wheel skin – hand-stitched to the handle bar and carry handle. Through the rear window of this canopy, you can keep an eye on your offspring while they’re facing – and enjoying – the world. My First Car is also exclusively equipped with rear silver alloy wheels featuring the iconic Viktor&Rolf emblem. Both the footmuff and rear of the carrycot feature a cheeky custom-made license plate stating ‘bb – ♡ – V&R’.

Renowned for their avant-garde couture creations, Viktor & Rolf added signature car trademarks to the Bugaboo Cameleon3 and named it My First Car.