Nationwide’s Controversial Superbowl Commercial

During the Superbowl yesterday, Nationwide premiered this controversial commercial about childhood deaths.

It shows a young boy who is unable to fulfill his dreams because, in his words, he died.

The commercial states


The number one cause of childhood deaths is preventable accidents. At Nationwide, we believe in protecting what happens most: your kids. Together, we can make safe happen. 

while showing common ways children die- in the bathtub, by appliances or furniture falling on them, or by accessing harmful cleaning liquids. And then a link appears to www.MakeSafeHappen.com

Here at Baby Gizmo, we always stress the importance of baby proofing your home. Here is a short video we made on it. But it’s not just about babies: young children can try to climb furniture or can suffer terrible consequences from being left alone in a bathtub.

Nationwide also added this commentary after the commercial aired:

Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don’t know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us-the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer. While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.

Here is what Hollie thought about the commercial…

What are your thoughts?

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Managing Editor. Ladan is a British mother of three, who moved to California in 2008 to live with her husband. Born and raised in London, she has the very British sarcastic sense of humor. None of her previous workplaces prepared her for becoming a mother and having the three most demanding bosses in the world, but also the cutest.

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