Since We’re Talking HONEST

Since We're Talking HONEST

I sincerely hope this does not lower your opinion of me but the only time I’ve ever been ‘green’ is “green with envy.” I realize how horrible that sounds to be a mom who doesn’t make it a top priority to be eco-friendly. I don’t even demand my son and husband eat organic food. Ok, get your gasps out of the way.

So in full disclosure, while I was extremely excited to be invited to the Jessica Alba launch event of The Honest Company, it wasn’t to learn about yet another line of non-toxic, chemical-free baby and household products.

Since We're Talking HONEST

But damed if I was going to miss the opportunity to spend a cocktail hour with Jessica Alba only two days after watching her work the red carpet at The Golden Globes.

But here’s the funny thing. As founders Christopher Gavigan and Jessica Alba talked about The Honest Company, I found myself starting to root for the success of their endeavor. How can you not get behind a brand that offers savvy style, sustainability, and extraordinary service & convenience all wrapped in a passion for social goodness, tied with a bow of integrity and sprinkled with a little cheeky fun. The company is obsessed with product design that’s functional, effective and durable – and also beautiful, fresh and fun.

Hearing that a longer shelf life is more important to many companies than a baby’s life really hit home and impacted me.

Gavigan and Alba have set out to redefine the idea of the “family brand” and that’s exactly what they have me doing now as well.

Learn more at

P.S. I devoured a pint of Ben & Jerry’s when I got home from the event (How’s that for being totally HONEST?!?)

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Lainie Gutterman - Before giving birth to her son in 2009 and becoming a stay-at-home mom, Lainie was a founding partner of a Public Relations firm. Lainie describes herself as "a natural born publicist who is constantly spreading the word about new products, activities and events." When Lainie is not chasing after her son or they are not watching Nick Jr or reading together, she scrapbooks and writes posts for her blog, "Me, Myself & Baby I" at Lainie and her family live in New York City, where she sacrifices living space (but not style) to be in the center of it all in "the city that never sleeps." (Fortunately, her toddler is a sound sleeper who doesn't rise until after 9am, on most days.)


  1. Honest brand is on sale on Zulily through the Jan 21st for 50% off a package for either diapers or their home/personal care bundle. The special brings the diapers down to under 16 cents a diaper (size 2) which is better than you can do for most brands anywhere plus the wipes come with it! I can’t wait to try it. If you aren’t a member of zulily here is a link.

  2. Thanks for coming to our launch party, Lainie, and for posting about it! And your candor about un-green living and eating Ben & Jerry’s is very refreshing 😉

    Hope you enjoy our products!

    Janelle Sorensen
    Communications Officer
    The Honest Company


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