Smarter Choices with Facts Up Front


This is a sponsored post written by me on behalf of the Facts Up Front program.

I’ve talked a bit about my new dedication to eating healthy and trying to lose a little weight lately. It’s just easier to stay on track when you know people are rooting for you.

As many of us are finding out, as we get older, it seems to become easier to gain weight. What I could do in my 20s is showing up on my thighs much quicker these days in my 30s and that’s just not cool. Plus, my job has me on camera in front of hundreds of thousands every single week. I put myself out to you guys on video at least 3 times a week and I can only hide behind Spanx so many times before people start thinking, “Hmmm…looks like Hollie is eating her fair share of the brownies she makes.”

You see, unlike other bloggers who can hide behind their computers and their photoshopped pictures of themselves, I’m on camera exposed. Just me and all my glory!

It’s not all about my health though because I have a family. As the main grocery shopper and meal preparer, I’m kind of responsible when my kids or husband start to eat too much junk or gain weight in the wrong way. Okay, not totally my fault when my husband downs a stack of Spring Oreos, right? He’s a big boy. But my three kids depend on me to feed them healthy foods.

I was introduced to a great new initiative, Facts Up Front, led by the Grocery Manufacturers Association and Food Marketing Institute that is helping in my eating healthy journey.

In 2011, Facts up Front launched as a front-of-pack label that brings important information from the Nutrition Facts Panel and displays it in a simple and easy-to-use format on the front of food and beverage products. It looks like this:

Facts up Front Bread

These labels show calories per serving and information on three nutrients to limit in a healthy diet: saturated fat, sodium and sugar. Not only do these front labels show what we should limit but they may also have information on one or two nutrients that we need to get more of in our diet such as calcium and fiber. These “encouraged” nutrients will only appear on the package if the product contains 10% or more of the daily value per serving of the nutrient and qualify as a “good source,” as defined by the Federal government regulations.

Yes, it is the same information that we are used to seeing on the back or side of packages, but this initiative puts it up front making my shopping experience easier so that I can make smarter and more informed food choices without searching all over the box or package for the fine print.

Facts up Front

When I’m shopping for a family of five, usually on a limited time schedule, I appreciate this extra information displayed on front of packages so that I can see it quickly.

I’ve seen these Facts Up Front labels on many products such as Nestle, Post Foods, Ocean Spray, Campbell’s, General Mills, Coca-Cola, Kellogg’s, Kraft, and Heinz. More and more manufacturers are voluntarily displaying these labels on the front of their packages each day. We would love to one day see it on the front of all food and beverage products.

Facts up Front Cereal

I also discovered that the Facts up Front website has a variety of tools that help in my healthy eating journey such as recipes, Nutrition Calculator, videos and Shopping and Meal Preparing Tips. As a busy mom, all these resources are valuable as I try to plan out weekly dinners to stay on track. We could all use more recipes, right? And the tips from registered dieticians are great!

Here is one video that might help you from their website:

If you are making a conscious decision for your family to make smart food choices, I highly recommend paying attention to the Facts Up Front labels and checking out their website for more resources.

Disclosure: This is a sponsored post written by me on behalf of the Facts Up Front program.