Target Launches Enhanced Baby Experience Program in Select Chicago Stores

Target Baby

Chicago moms are getting an opportunity for a more enhanced baby experience program at the superstore giant, Target. As a Chicago-based company, we thought it was our duty at Baby Gizmo to share this exciting news with our moms (and dads!). While we know many of you get your expert knowledge right here, we know that it can get overwhelming when you are actually in the store. Baby Gizmo isn’t standing there with you, right?!? That’s why we are excited that stores such as Target are pitching in to help you guys make the smartest buying decisions.

Currently this “enhanced baby experience” is only offered at 10 select Chicagoland stores, but we have a sneaky suspicion that if it is successful and people love it, they might roll it out to more cities. All the information is below.

Building off its “Expect More. Pay Less.” brand promise, Target has launched an enhanced baby experience program in 10 existing Chicago-area stores. The test program aims to create a more compelling shopping experience – with an emphasis on in-store service – through a redesigned layout, knowledgeable Baby Advisors and interactive digital content and expert advice in partnership with leading parenting resource BabyCenter.

The redesigned layout in the department allows guests to more easily find items and to interact with products through lowered displays. Additionally, a Baby Advisor serves as a trusted resource by providing guests with personalized and unbiased information about all baby products offered at Target. The Baby Advisors also offer assistance through in-store iPads to help guests navigate Target’s full assortment online, offering an “extended aisle” for access to additional items and information like product reviews. Currently, Baby Advisors are available Monday-Friday 1-8 p.m.; Saturday 11 a.m.-7 p.m. and Sunday 11 a.m.-6 p.m. No appointment is necessary.

“We’ve heard from moms that they love shopping for baby, but are hungry for information on what’s best and want help in making the smartest choices,” explained Mary-Farrell Tarbox, Target’s group vice president of stores in the Chicago region. “Target is excited to officially unveil its enhanced baby experience program in the Chicago area. This offering will help guests feel more confident about their purchases and to easily navigate Target’s baby offerings, both in-store and online.”

Target makes shopping for baby easy and affordable through its broad array of brand collections and easy-to-use baby registry. Guests can find nursery items, clothing, baby personal care and gear from exclusive brands such as Circo and Just One You by Carter’s and all their national brand favorites.

The full list of Chicagoland stores that offer enhanced baby experience is below. For more information, visit A Bullseye View.


Store Name Address Phone
Highland 10451 Indianapolis Blvd., Highland, IN 46322 219-924-1527
Bolingbrook 1188 W. Boughton Rd., Bolingbrook IL 60440 630-378-5544
Lombard 60 Yorktown Shopping Ctr., Lombard, IL 60148 630-495-9560
Rosemont 7000 Mannheim Rd., Rosemount, IL 60018 847-795-1760
Oswego 3020 Route 34, Oswego, IL 60543 630-554-4000
Homewood 17605 S. Halsted St., Homewood, IL 60430 708-335-5250
Willowbrook 7601 Kingery Hwy., Willowbrook, IL 60527 630-321-2080
Chicago-Peterson Ave. 2112 W. Peterson Ave., Chicago, IL 60659 773-761-3001
Chicago McKinley Park 1940 W. 33rd St., Chicago, IL 60608 773-843-3250
Romeoville 349 S. Weber Rd., Romeoville, IL 60446 815-524-9801