Target Launches Enhanced Baby Experience Program in Select Chicago Stores

Target Baby

Chicago moms are getting an opportunity for a more enhanced baby experience program at the superstore giant, Target. As a Chicago-based company, we thought it was our duty at Baby Gizmo to share this exciting news with our moms (and dads!). While we know many of you get your expert knowledge right here, we know that it can get overwhelming when you are actually in the store. Baby Gizmo isn’t standing there with you, right?!? That’s why we are excited that stores such as Target are pitching in to help you guys make the smartest buying decisions.

Currently this “enhanced baby experience” is only offered at 10 select Chicagoland stores, but we have a sneaky suspicion that if it is successful and people love it, they might roll it out to more cities. All the information is below.

Building off its “Expect More. Pay Less.” brand promise, Target has launched an enhanced baby experience program in 10 existing Chicago-area stores. The test program aims to create a more compelling shopping experience – with an emphasis on in-store service – through a redesigned layout, knowledgeable Baby Advisors and interactive digital content and expert advice in partnership with leading parenting resource BabyCenter.

The redesigned layout in the department allows guests to more easily find items and to interact with products through lowered displays. Additionally, a Baby Advisor serves as a trusted resource by providing guests with personalized and unbiased information about all baby products offered at Target. The Baby Advisors also offer assistance through in-store iPads to help guests navigate Target’s full assortment online, offering an “extended aisle” for access to additional items and information like product reviews. Currently, Baby Advisors are available Monday-Friday 1-8 p.m.; Saturday 11 a.m.-7 p.m. and Sunday 11 a.m.-6 p.m. No appointment is necessary.

“We’ve heard from moms that they love shopping for baby, but are hungry for information on what’s best and want help in making the smartest choices,” explained Mary-Farrell Tarbox, Target’s group vice president of stores in the Chicago region. “Target is excited to officially unveil its enhanced baby experience program in the Chicago area. This offering will help guests feel more confident about their purchases and to easily navigate Target’s baby offerings, both in-store and online.”

Target makes shopping for baby easy and affordable through its broad array of brand collections and easy-to-use baby registry. Guests can find nursery items, clothing, baby personal care and gear from exclusive brands such as Circo and Just One You by Carter’s and all their national brand favorites.

The full list of Chicagoland stores that offer enhanced baby experience is below. For more information, visit A Bullseye View.


Store NameAddressPhone
Highland10451 Indianapolis Blvd., Highland, IN 46322219-924-1527
Bolingbrook1188 W. Boughton Rd., Bolingbrook IL 60440630-378-5544
Lombard60 Yorktown Shopping Ctr., Lombard, IL 60148630-495-9560
Rosemont7000 Mannheim Rd., Rosemount, IL 60018847-795-1760
Oswego3020 Route 34, Oswego, IL 60543630-554-4000
Homewood17605 S. Halsted St., Homewood, IL 60430708-335-5250
Willowbrook7601 Kingery Hwy., Willowbrook, IL 60527630-321-2080
Chicago-Peterson Ave.2112 W. Peterson Ave., Chicago, IL 60659773-761-3001
Chicago McKinley Park1940 W. 33rd St., Chicago, IL 60608773-843-3250
Romeoville349 S. Weber Rd., Romeoville, IL 60446815-524-9801
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Baby Gizmo founder Hollie Schultz is the proud mom of three adorable kids. This certified CPS (Child Passenger Safety) Tech and baby gear expert is the host of the Baby Gizmo video reviews giving moms the inside look at baby products before they purchase them. Hollie is also the co-author of The Baby Gizmo Buying Guide. A former resident of Los Angeles, she and her family now live in North Carolina where she is having a blast designing and decorating her new home.

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