The Power of Hugs

This post was sponsored by Huggies.

A few weeks ago, I traveled to Chicago to attend an event as part of the Huggies Parent Council to learn more about their No Baby Unhugged program. Joining a group of influencers along with wonderful representatives from Huggies, we spent an amazing 24 hours chatting about babies, folding the tiniest diapers I have ever seen, touring the NICU at the Ann & Robert H. Lurie Children’s Hospital and learning more about the fantastic things that Huggies is doing for the tiniest ones in our society.

I learned so much on my brief trip that I am so excited to share with you guys. Huggies is so much more than just a diaper company. They are looking out for our littlest family members.

If you think about it, diapering is so much more than just putting on a diaper. Diapers are not only an essential for baby, but it’s one of the closest things to baby’s skin.

So, when Huggies makes diapers, they think of it as a hug for your baby every time you put one on. A hug right around the middle to show that you care and you want your baby dry and healthy.


That’s not the only kind of hugs Huggies is giving. Through their No Baby Unhugged program, Huggies is helping give babies the hugs (actual human to human hugs!) they need in the hospital, even when moms and dads can’t be there to give them, by funding hugging programs in U.S. hospitals and partnerships with healthcare professionals.

Most parents are able to bring baby home soon after he or she is born. But for those parents whose baby needs to stay in the NICU for an extended period of time, they are not always able to be there every minute due to work or other commitments so hospitals regularly develop volunteer hugging or cuddling programs.

That’s where Huggies comes in. The Huggies first No Baby Unhugged grant has been given to the number six, nationally-ranked Ann & Robert H. Lurie Children’s Hospital in Chicago. Yep, that was the amazing hospital that we toured. The grant money will be used for items like volunteer training and recruitment, hugging chairs, educational materials and more.

Why is hugging so important to these tiny babies (and all babies for that matter!)?

Research shows that the natural act of hugging can do more than just calm or sooth a crying baby. Hugs can help keep a baby’s heart beating at a normal and constant rate, improve sleep, support healthy weight gain and lead to an improved parent-baby relationship.

After touring the NICU at Ann & Robert H. Lurie Children’s Hospital in Chicago, and getting to speak with an amazing volunteer who is part of the hugging program, Huggies No Baby Unhugged program really hit home. Teeny tiny babies with wonderful volunteers to be there for those times when the parents can’t, thanks in part to Huggies.

Want to know how you can help?

For every person who signs up to become a Huggies Member, Huggies will donate $5 to support volunteer hugging program grants for hospitals. If you’re interested, go to and click on “Sign in or join Huggies” to get started.

Another powerful moment during the Huggies Parent Council event was learning more about the new Huggies Little Snugglers Micro Preemie Diapers that are for the littlest preemie babies. In the case of many NICU babies, diapers are the only thing that the baby can wear on his or her delicate skin in the hospital.

Huggies Micro Preemie

Huggies created specially-designed diapers and wipes in partnership with nurses to help the 380,000 pre-term infants born in the U.S. each year get the hugs they need. The Little Snugglers Micro Preemie Diapers are the tiniest diapers I’ve ever seen. These diapers are hand inspected and packaged to ensure that every diaper is suitable for the NICU babies.

To really understand the scope of the process of inspecting and packaging these Micro Preemie diapers, we suited up with medical gowns, hair nets and gloves and went through the process.

Huggies Council

It was really amazing to see what Huggies is doing to make sure these Little Snugglers Micro Preemie Diapers are perfect.


I was going to film my own video about these tiny, much-need diapers but I knew I couldn’t do it justice when this video is so powerful on its own.

Now that you know some of the things that Huggies is doing, who is ready to help?

Check out Huggies Facebook and YouTube to see videos that bring the tiniest hugs and miracle of hugs to life.

Don’t forget to head over to and sign up to become a Huggies Member so that they will donate $5 to support hugging program grants for hospitals.


Huggies® believes deeply in the Power of Hugs. The simple, loving act is proven to support babies’ emotional and physiological well-being. Huggies® diapers and wipes are inspired by a parent’s hug, – to nurture baby with care, cradle baby in comfort and surround baby in protection. Learn more at, #HuggiesCouncil