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Target Charges More For Items In Store Than On Target Online App

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I’m a huge Target fan. Going there without kids is, quite honestly, like a mini-vacation for me. I have a Target red card, so this means I save 5% on all of my purchases and get free shipping if I order from them Target online. Because of this, I tend to order quite a lot from their their website/app.

front of target store

I recently purchased this Baby Einstein Discovering Music Activity Table for my 9 month old for $26.99 from Target online and it was delivered to us, but unfortunately, it wasn’t working despite us changing the batteries. I took it back to the store today, got a full refund, and decided to go look in the aisles to see if I should get the same table for my baby or something different.

As we were looking at the different music tables, I picked up a few options for my 9 month old, but he became rather obsessed with this singing Fisher Price 3-in-1 Sit, Stride and Ride Lion which was $35.49. As I was putting it in my cart and looking at the prices, I noticed the Baby Einstein table I had just returned was priced at $32.49. That’s odd, I thought. Didn’t I get it for less than that? Perhaps it was on sale? I decided to check the Target app, and sure enough, the Baby Einstein table was selling for $5.50 less on the app than in the store. No sale, no promotions. How can that be?

Target Online Price Difference

So I decided to check the price on the app of the Fisher Price lion toy I was about to buy my son. Again, the price in store was $35.49.

On Target’s own app? $27.99. That’s $7.50 less on the Target app than in the Target store. I was floored. Doesn’t that seem like a rather high mark up for buying the exact same thing from the exact same company? Especially considering Target offers free 2 hour order pick-up online! So you can order your items through the app or website at the cheaper price, a member of staff will collect it for you and have it ready for you to pick up at the Guest Service desk.

target receipt with circle

I walked over to an employee and asked him if they price match their own app. He said, “Sure, just take it to the cashier and show him.” I did just that, and he lowered the price to $27.99. “Yeah, that happens sometimes,” he said.

But, in my opinion, it isn’t fair or right. So we should be checking everything we buy in store on the Target app? How much more money have I wasted in store?

Target Online’s Response

I called Target when I got home, and the Customer Service representative told me that yes, Target prices online can vary to Target prices in store, but that they will always match it. She said if a customer wants, they are welcome to ask at Guest Services for them to check if the price is lower online.

I’m pretty disappointed to say the least. It’s not as if I found the price cheaper on a different website like Amazon, it’s the same store!

I still love you Target, but I will be checking prices of big ticket items before I buy them in store. You never know how much lower the price is online.

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Monday 24th of October 2022

This isnt just a target thing, I paid 19.99 for mucinexdm max at walgreens and checked the app and they were selling for 13.99 in the app, pick up for free in store. This is flat out false advertising on a grand scale and these places need to be sued for it.


Thursday 14th of October 2021

I just bought a window kit to cover windows for the winter and the website had it for $7.89. Went to the store and purchased it for $17.99! Beyond shady Target and I'm done shopping at your stores. Also, I'll tell everyone I know about this shady practice of yours. I'll be happy shopping at Wal-Mart for now on.


Wednesday 12th of June 2019

Just had this happen to me. $7 bike tire repair kit online. $10 on the shelf. Then $12 at the register?!? That’s really sketchy target.


Wednesday 12th of June 2019

I can't believe this has been happening for years at Target. I don't have time for games when I'm shopping, so I quit being a Target customer altogether. I'm sure they won't miss me.

Michelle Baumgart

Tuesday 19th of February 2019

I have had this happen three different times for a price difference of $15.00 each time. And i’m Not talking about pricey items either, in one case it was a fitness hoopla hoop.

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